Selected Projects

selected projects

Factory art hub at national museum, Jordan I Myths MX arts event at museum, Mexico I Transmedia workshop/peformance at university, Chile I Entramados arts event at university, Spain I The Barbaric Country website at Innovation Week, Mexico I Family Tree film project at university, Mexico I The Story of Colors arts workshop/performance at NGO, Dominican Republic.

PROJECTS

Arts Hub

**FACTORY** I JORDAN
Art hub created by Spanish artist Rocío Villalonga at The Jordan National Gallery of Fine Arts. Contemporary dance coordinator: Pedro Valiente.
— *Penelope is Waiting* in Jordan

Arts Event

**MYTHS MX** I MEXICO
Film/stage/arts event by Tecnológico de Monterrey, Chih at Quinta Gameros museum, Mexico. Project director: Pedro Valiente.
— *Myths MX* in Mexico

Arts Event

**ENTRAMADOS** I SPAIN
Arts/film event at UDIT University, Madrid. International Relations director / Entramados co-producer: Pedro Valiente.
— *Entramados* in Spain

Arts Workshop

**TRANSMEDIA** I CHILE
Workshop/performance by Phillip Baldwin at *Arts/Science/Technology* event/symposium at Pontificia Universidad Católica de Chile. Artist Talk: Pedro Valiente.
— *Transmedia* in Chile

***Factory*** art hub at national museum, Jordan. ***Myths MX*** film/stage/arts event at museum, Mexico. ***Transmedia*** workshop/performance at university, Chile. ***Entramados*** arts/film event at university, Madrid. ***The Barbaric Country*** website at university, Mx. ***Family Tree*** film project at university, Mx. ***The Story of Colors*** dance/arts workshop/performance at NGO, Dominican Republic. I Photo: *Myths MX*

“Every day [my students]
have to sit at the table for several hours and write ideas.”

**Marina Abramović**

“A career rooted in media and the arts has evolved through a multicultural lens, driven by a belief in the transformative power of cross-cultural dialogue and interdisciplinary creativity. Through a series of intenational projects, this journey has cultivated vibrant intersections of tradition and innovation, amplifying global perspectives with a focus on higher education.

JORDAN I Factory art hub launched “In the Margin Festival” at The Jordan National Gallery of Fine Arts in Amman, showing the vision of multicultural exchange through projects that brought together Arab and Euopean artists. The emphasis was on exploring identity, displacement, and belonging through contemporary art, including installations, sparking conversations that transcended geographic and cultural boundaries.

MEXICO I Myths MX film/stage/arts event at Quinta Gameros museum in Chihuahua embodied a grassroots multicultural effort. Produced by Communication students, the event wove together film, dance, music, and poetry fostering a living dialogue between (European) classic mythologies and (Mexican) modern art-expressions, for the first time ever, in an emblematic heritage site in Northern Mexico.

CHILE I Transmedia workshop/performance by artist/professor Phillip Baldwin, from Stony Brook University (New York) at UPCC’s Arts/Science/Technology event, bridged cultures through collaborative technology. Upcoming artists from multiple disciplines co-designed an immersive performance that integrated transmedia, digital art, and live sound, resulting in a shared, borderless language of experimentation and storytelling.

SPAIN I Entramados arts/film event at UDIT (formerly ESNE) included an exploration on multiculturalism through the lens of cinema with focus on animation. Engaging students from diverse backgrounds, the initiative challenged them to draw from their cultural roots while experimenting with narrative forms that blended tradition, personal memory, and global aesthetics. International speakers attended.

MEXICO I The Barbaric Country website/arts (El País Bárbaro) created during Innovation Week at Tecnológico de Monterrey showcased how students from various degrees could build a cohesive artistic vision in just five days. It resulted in a digital platform with original content —design, film/media, photography, visual art, writing— on the idea of the “barbaric” (bárbaro/a) culture in Northern Mexico.

MEXICO I Family Tree film project, developed at Tecnológico de Monterrey, Mexico State campus, invited students from a program connecting High School and University to confront and explore their family histories. This deeply personal and collective work tapped into Mexico’s rich cultural mosaic, sparking meaningful intergenerational dialogues and fostering empathy through non-fiction storytelling.

DOMINICAN REPUBLIC I The Story of Colors dance/arts workshop/performance at Oné Respe NGO was a celebration of Afro-Caribbean identity and resilience. Combining dance, film, and visual art, this one-month workshop engaged local youth and New York instructors alike, using art as a tool to reclaim narratives and affirm cultural pride within a community-focused environment.” — PV

Multicultural Projects

Transmedia

Chile

Transmedia I Collaborator: Pedro Valiente

Transmedia (2014) Workshop and Performance by Phillip Baldwin for university students and artists. Connected with Crossing Stages UC3M European project.

Myths MX

Mexico

BA Communication director: Virginia Aceves I Myths MX director: Pedro Valiente

Myths MX (2017) film/stage/art event at Semana i (Innovation Week) by Tecnológico de Monterrey, Chih; produced at Quinta Gameros, Universidad Autónoma de Chihuahua for local audience and press. Connected with Crossing Stages UC3M European project.

Factory

Jordan

JNGFA: President: Princess Wijdan Al Hashemi I Director: Dr Khalid Khreis I Coordinators: Bana Fanous, Khuzama Abu Jabeh. FACTORY: Director: Rocío Villalonga I Coordinator: Khaldoun Hijazin I Dance coordinator: Pedro Valiente

Factory (2018-) “Factory is an open platform on contemporary art, innovation, and research.” —Factory

*Arts/Science/Technology* event, Pontificia Universidad Católica de Chile, connected to *Crossing Stages* UC3M European project.
Coordinators: Artists/lecturers Pamela Díaz Lobos, Carolina Cortés, et al.

*Myths MX* at Innovation Workshop presents film/media, photo, and writing by students, guest speakers, and Quinta Gameros team connecting Mexicans with classic myths. Choreographer Cynthia Correa projects her performance live on screen.

“I received a letter of recognition from JNGFA for coordinating contemporary dance for Factory, which in 2024 still grows through *Digital Transmissions* (British Council, UK), and *Midan Project* (Ryuji Yagamuchi, Japan). Spanish artist Rocío Villalonga created Factory as I joined to build it in February 2018. Then Dr. Khalid Khreis and team took over starting with *In The Margin Festival*.” —PV I Photo: *Midan Project*, *Penelope is Waiting* at Factory

Family Tree

Mexico

Program director: Guadalupe Lima I Project director: Pedro Valiente

Family Tree (2006) (Árbol Genealógico) documentary film project where “the past can be a thrilling journey that may change your life.” It tells the story of young people in Mexico City who face the challenge of their family tree as they learn hidden secrets mostly from grandparents.

The Barbaric Country

Mexico

Program director: Virginia Aceves, Head of Media I Project director: Pedro Valiente

The Barbaric Country (2013) (El País Bárbaro) site produced at Innovation Week by students (Architecture, Engineering, Law): film, photo, writing, and design by Marlyn Chacón/Karla Ramírez. Connected to The House of My Dreams and Barbaric Portraits films. “Barbaric” honors the brave people from Chihuahua State.

Entramados

Spain

UDIT director: Rafael Díaz I International Relations director/Entramados co-producer: Pedro Valiente

Entramados (2013) (Framework) arts event at UDIT University of Design, Innovation & Technology, in partnership with Universidad Camilo José Cela, Madrid. Entramados set an international forum and exhibition for universities and schools including artwork by upcoming artists.

**Disciplines** Fiction and animation merge as contributors share their experiences. **Generations** High school students attending an interdisciplinary program make a family tree. **Universities** Lecturers from Tec Mx City, Mx State. Crew by students from Tec Mx State, Universidad Anáhuac. Michelle Arellano, senior student at Tec Chih, created artwork. 2 universities, 4 campus. I Behance

Entramados program and talk including Carmelo Romero, Malaga Film Festival director

**Animation** Ottawa International Animation Festival (Canada), Santa Fe University of Art and Design (US), Tec de Monterrey (Mx). **Fashion** Domus Academy, Milan (Italy), Universidad Argentina de la Empresa, Universidad Jannette Klein (Mx), Shih Chien University (Taipei), National Institute of Fashion Technology (India). UDIT I Behance

The Story of Colors

Dominican Republic

Director: David Matiano I Art: Lisa Rubin I Film: Pedro Valiente

The Story of Colors (2002) (La historia de los colores) arts project by Teatro de La Luna Luna for Oné Respe NGO as part of a year-round program.

Education Oné Respe means honor and respect in Creole. Founded by Catuxo Badillo and Natacha Calderón in Gurabo, it has worked for decades in support of children and developing communities.

Arts “In The Story of Colors the Gods, tired of Black and White, create the colors and spread them on Earth: Green, Blue, Red... They set all colors on the Quetzal as a celebration of peace, freedom, and diversity.” —Teatro de La Luna Luna. I Behance

Threevents

Spain

Director: José Manuel Valiente I Production coordinator: Pedro Valiente

Threevents (2010-), based in Madrid, is an agency “specialized in design and production of live events including projects in the US (New York, Washington DC), Latin America (Havana, Cancun, Mexico City), Europe (Nuremberg, Vienna, Paris, Amsterdam, Cannes), and Africa (Marrakesh, Tunisia).” —Threevents

**Institutions:** Spanish Film Academy, Segittur, Madrid State, La Liga **Companies:** Chevrolet, Telefónica, SAP, Saint-Gobain, Insurance World Challenges. I Behance

Micana founder Sara Conde is a live events producer and media professional. Her web design work includes Threevents, Flying Fish Work, You Are Mythical, and Penelope is Waiting.

'Ecology of Souls'

“In an interdisciplinary and multicultural spirit, ‘ecology of souls’ can be seen as a metaphor for the interconnectedness, interdependence, and mutual influence of diverse cultural and artistic expressions.”

— Pedro Valiente

“An ecosystem is a geographic area where organisms work together to form a bubble of life. 'Ecology of souls,' leitmotiv that I use since *New York Spin* /2002), calls for a sense of community to build better futures.”

“It suggests that art is a living, evolving organism shaped by the contributions of many, and that true creative expression happens when different ‘souls’ exchange in harmony, truly embracing diversity.

’Ecology of souls’ suggests the essence of nurturing both the individual and collective voices in the arts, and beyond. It fosters a space where deeper understanding and transformation can take place.”